Are you launching a new product without an existing customer base? Utilize Facebook lead ads to both attract potential customers while also setting up more detailed inquiries about your brand. Don't worry if filling out forms will turn away users - with the click of just one ad, a pop-up window appears and all they need to do is provide their information! How does this work? When someone clicks on a post, the system sends various items that are automatically filled in so it's quick and convenient for them; afterwards, this data is compiled into Excel Forms. With Facebook Lead advertising, you can capture leads rapidly and efficiently.
Facebook Native Lead Form
Advantages of Facebook Lead Form
Your potential customers will love the convenience of pre-filled forms. With just one click, they can easily fill out the form without having to put too much effort in. This also minimizes form abandonment.
Find Potential Customers
Lead ads help you target potential customers with interest-based targeting. You can easily reach out to the right customers, who are more likely to convert
Ask important qualifying questions with customizable forms. You can add as many or as few fields as you want, allowing you to gather the exact information that's most important for your business.
Integration with CRMs
You can sync lead forms with a CRM of your choice. This way, you don't have to manually enter the data received from Facebook Lead.
From offering users quotations or samples to promoting e-newsletter subscriptions and event registration, there are numerous options when it comes to Facebook Lead Ads.
Step1: Start fresh by clicking "Create New Campaign" in the FB Ads backend, and choose "Develop Potential Customers" as your objective. Name it accordingly and click “Create”.
Step2: Access the newly created ad portfolio from the menu page. Take note that Facebook Lead Ads are specific for mobile targeting - hopefully it may soon be available on desktop devices as well.
Step3: To create a lead ad, first switch to the 'Create Ad' subpage. Here you'll fill in the text, title, selection image and call-to-action button - no need to enter a URL if you're used to creating other types of Facebook Ads. Finally, assemble your leads type form and hit submit! With these easy steps done quickly and efficiently, you can look forward to successful results of your new advert.
Tips and Tricks for Making a Good Lead Form
To enhance the accuracy and quality of your data content, consider utilizing a form with user-checked requests. This can be used to ensure users are verifying their information (e.g., product preference or contact details) accurately before submission!.
When creating your advertisement, you have the option to select a background image of either 1200*628 pixels or 1080*1080 pixels. Alternatively, if you already own an image associated with your post that you would like to use for advertising purposes, it can be easily used as the form's background. Additionally, don't forget to set up key points in the title field of your form!
With four different questions types available, and an upper limit of fifteen (not including the standard data queries), you can customize your question set to specifically meet your needs.
新獲得的潛在顧客名單可以直接與 CRM 同步整合，方便銷售團隊立即採取行動。
最後就是前往您的 Facebook 專頁，請點擊「潛在顧客中心」下載即可。