5招輕鬆建立優質反向連結,提高網站權威性!

Apr 13, 2022
5 min read
By
安格斯

Are you familiar with backlinks and their significance in SEO? To answer this question simply, a backlink is an integral connection from one website to another. You receive a link when somebody else's website has your URL listed as part of its content, or if it originates from yours. Quality links are especially valuable by Google because they denote that your site holds information most users find beneficial - plus the more trustworthy websites that list you as a reference, the better! If you haven't yet launched your own page but want to get started right away, our web design service will surely help.

How to earn high-quality backlinks?

1. Create Useful Content

Content marketing lies at the forefront of our list for backlink building strategies. But why is great content so essential? And what does it have to do with forming backlinks?

We always proclaim "content is king". Quality and useful content not only satisfies visitors' initial need, but also encourages them to share it on public forums or social networks which will result in free-of-cost links from other sources. Therefore, when you create valuable information for your website, try putting yourself in their shoes and think about something that will catch readers’ attention and generate a flurry of buzz around it; this way you can be extra precise while picking relevant topics. When writing articles remember these four key criteria:

  1. uniqueness by adding fresh ideas;
  2. usefulness by providing answers related to user's search query;
  3. comprehendible words that make complex concepts easier to understand and
  4. easy presentation using visuals like images/videos etc.,

These all contribute towards making your article readable as well as memorable!

2. Reach out to bloggers and editors

Establishing links with larger sites that have higher authority is a smart practice, as it provides an incentive for them to give you their support. This process may be relatively simple, but one must remember not to chase after low-quality spammy websites in order to boost your search engine rankings. It's important and far more valuable to focus on related or peer industry sites that are of high quality - simply put, one great backlink from such a place will always be better than ten average ones!

3. Utilize Social Media

In today's digital age, where it seems everyone has a social media account, mastering the art of leveraging this platform for your website is essential. Used wisely and effectively, social media can help you increase both free exposure and backlinks to your page.

Create a dedicated page on popular networks such as Facebook or Instagram; link directly to your website URL in the introduction section or related links area. Additionally, create short summaries of each article posted on your site - people tend not to have much patience these days when scrolling through feeds so concise content with an intriguing headline will grab their attention quickly! Encourage users by offering incentives if they share any posts from your feed; this way they’ll be even more inclined pass along great things about you online!

4. Find reference to your business that haven't directly linked to your site yet

This is a great method of creating backlinks. By searching the internet for your brand name or URL, you can discover sites that have talked about your company but haven't linked to it yet. All you need to do is get in touch with them and remind them that linking back to your site will help credit their content's source. Additionally, since these webpages are likely fans of yours already or tied into topics similar to yours, there’s a strong chance they’ll provide links easily and could form lasting connections as well!

5. Make use of community marketing

Earlier on, we discussed the importance of expanding your reach to increase backlinks. Social media can assist in this quest and provide some links at the same time. However, newcomers often don't comprehend SEO correctly; they believe that attaining more backlinks will advance their website ranking automatically. So they turn up to forums or blogs with an intent to share a lot of outbound links speculatively without any relevance to the post – be aware that search engines identify such actions as spammy behaviour and penalize it accordingly! To get genuine long-term value from these networks, you should take care never to link haphazardly but always ensure that your content is relevant and informative for every post containing a connection towards your site.

What makes a good backlink?

Once you have the foundation of understanding how to acquire backlinks, let us dive into distinguishing the high-quality characteristics that make up a great link. Firstly, only links from sites deemed as credible by search engines will be taken seriously when it comes to allocating authority - think Wikipedia versus an unknown website for example. Secondly, since relevance is key in providing user traffic and avoiding penalties such as being classified by search engine algorithms as spam; making sure there's connection between the content of your webpage and the subject matter of where you are placing your outbound link is essential. Thirdly, anchor text with keywords pertinent to what page they point towards should also not go amiss! Last but not least: do pay attention whether or not links contain DoFollow/No Follow attributes - because whilst NoFollows may come off helpful at times (such as preventing penalty due to malicious activities) ultimately only DoFollows will be read by Google bots in order for them to rank pages accordingly!

Conclusion

Backlinks are considered to be one of the top three most influential components when it comes to search engine rankings. Establishing a solid backlink strategy can help direct more organic visitors your way, aiding in higher trust ratings and better page ranking. While we do want to mention that backlinks alone won't guarantee success for you, don't just hastily generate lots of them haphazardly - focus on connecting with reputable websites whose topics align closely with yours instead so as not waste time nor effort unnecessarily; this will in turn give you the best chance at reaching your desired objectives.

許多網站或SEO專家常常反覆強調連結策略的重要性,特別是建立優質的反向連結。一個高質量的反向連結就表示你的網站內容對別的網站用戶是有價值的,進而增加Google搜索引擎對你的信任度。

那反向連結究竟是什麼?反向連結或Backlink指的是一個網站指向另一個網站的連結。如果別人的網站上有個連結指向你的網站,那麼你的網站就會獲得一個反向連結。相同的,從你網站指向其他網站的外部連結,就是別人的反向連結。這麼說你了解了嗎?

如果你還未創建網站,可以參考我們的香港網頁設計服務。你也可以參考iKnowWang架設網站教學。

如何獲得高質量的反向連結?

1.  創建值得被分享的內容

我們把內容行銷放在建立反向連結的第一順位,自然是有原因的。為什麼優秀的內容那麼重要?它和建立反向連結又有什麼關聯呢?

我們常說【內容為王】,一個有用的內容除了能解決用戶訪問你的網站的初衷,還能鼓勵他們主動分享到各大論壇或社交平台,以免費的方式自然創建反向連結。因此,當你創作網站內容時,要站在用戶的角度,想一想什麼是能吸引他們,造成轟動的內容,你就能更準確的拿捏主題。在撰寫文章時,要記得這四個關鍵標準,那就是:

  1. 內容獨特性:在內容中加入自己獨特的觀點和建議
  2. 內容有用性:從用戶角度出發,回答他們來訪問你的網站的目的
  3. 內容簡單易懂:以最簡單的文字把複雜的概念具象化
  4. 內容易讀性:重視內容的呈現,使用圖像或影片來提升閱讀性

2.  主動聯繫有興趣與你建立連結的網站

另一個比較普遍的做法,就是利用自身的資源去做交換連結,或與一些高權重的網站建立聯繫,給他們一個令人信服的理由去推廣你的網站。雖然這種作法相對直接簡單,但也要謹記切勿為了提高搜索引擎排名而去大量與低質量的垃圾網站建立連結,而是要去和那些與你的網站內容相關或同行業的高質量網站建立連結,因為那才是對雙方用戶有價值的連結。要知道,一個高質量的反向連結遠遠勝於十個來自低質量低權威的網站的連結。

3.  利用社交媒體的分享

在人人都有社交媒體帳號的時代,掌握社交媒體營銷就等於掌握了流量密碼。如果使用得當,社交媒體可以幫助你的網站獲得免費曝光的機會,還能建立反向連結。

你可以為自己的網站建立社群媒體專頁,在介紹處或相關連結填寫你的網站網址,作為其中一個反向連結。另外一個我們認為非常好的方式,就是為你的網站內容撰寫內容摘要,或是把一篇文章或產品介紹分拆成微內容。想像一下,如今社交媒體用戶專注力下降,簡短精煉的內容更能快速的抓住他們的眼球,更容易促使用戶分享你的內容。

4.  找到提及你的內容卻未置入連結的網站

這是一個建立反向連結非常有用的渠道,你可以在網上搜索你的品牌名字或網址,去找出那些在網站內容中曾經提及你的品牌,或引用了你的網站內容,卻尚未建立外部連結的那些頁面。你可以聯繫上他們,提醒他們可以標記內容來源,連結到你的網站。通常會提及你的內容的網站,要不是已經是你的粉絲,就是他們的網站內容與你的行業相關。所以沒意外的話,你應該能夠輕易收獲反向連結,還有機會建立長期的關係,建立友情連結。

5.  到論壇或社群分享你的內容

前面我們說到,要增加反向連結,就要提高讓自己網站曝光的機會。 除了可像前面提到的使用社交媒體推廣內容以外,你也可以到論壇或是像Quora或Reddit的第三方網站上發表言論,針對一些與你的內容相關的問題分享一些有用的資訊,增加曝光率的同時,也能收獲一些反向連結。

雖然到論壇或社群分享內容是獲取反向連結毫不費力的作法,也是非常受歡迎的渠道。但是,很多新手對SEO了解不全面,認為只要反向連結多了網站排名就會提高,而拼命到各大論壇或部落格大量群發自己網站的連結。要知道喔。連結不是越多越好,如果你的連結與貼文內容沒有關聯性,搜索引擎會將你的連結定義成是一種濫發的垃圾連結,並遭到處罰。

 何謂好的反向連結?

了解了如何獲得反向連結後,接下來我們將為大家說明優質的反向連結具備什麼特點。

  • 連結來自權威的網頁:對搜索引擎來說,反向連結相當於別人對你的網站所投的信任票,連結來自信任度越高的網站,所傳遞的連結價值(Link Equity)也就越高。試想一下,用戶會更願意相信維基百科的外連,還是一個名不見經傳的網站的連結呢?
  • 連結的內容和網站自身主題具備關聯性:連結與網站主體缺乏關聯性不但會降低用戶的訪問流量,還可能因為被搜索引擎定義成垃圾連結而SEO遭處罰。
  • 帶有目標關鍵字的錨點文字: 錨點文字(Anchor Text)就是所安插連結的文字,通常會顯示為藍色帶底線的文字。搜索引擎會參考錨點文字去了解連結的內容, 是關鍵字排名的重要參考。
  • DoFollow 和 NoFollow連結屬性:網頁內的連結可分成DoFollow或NoFollow兩種屬性,只有DoFollow連結會被搜索引擎爬取並收錄,而NoFollow連結則不會被Google在計算排名時納入考量。

總結

反向連結與你的搜索引擎排名有這密不可分的關係,幾乎可被納入前三名的主要因素。優質的反向連結策略將為你的網站引入更多的自然流量,提高信任度和網頁排名。最後我們想強調的是,反向連結不是決定排名的一切,不要急功心切而大量的去創造反向連結,盡可能只在與自己網站內容有關聯性的高權威網站建立連結,才能真正達成推廣的目標。更多有關SEO的疑問也可以參考我們的SEO服務