5 Reasons Why Video Marketing Is Your New Secret Weapon

Jul 2, 2020
5 min read
Vivian Luk

5 Reasons Why Video Marketing Is Your New Secret Weapon

'When a man is out of sight, it is not long before he is out of mind.' The more we physically see a person, the more we are drawn that person, and interactions don’t even have to be positive to have the same effect.  

So how does this relate to digital marketing? If a customer or target audience sees you and your business more often, you’re more likely to be at the top of their mind, in fact they may even think better of you and your company. But this is hard to do at scale if it means you need to meet with each one of them face to face.  

So therefore, videos make this task way easier. In fact, companies that use videos to get in front of market can actually sell more. This is because videos let you and your business convey complex information clearly and visually! Most importantly, it allows you to have a face-to-face conversation with your viewers and followers anytime online.

Videos are the next best thing to meeting someone in person and there are numerous great ways you can leverage them to drive new sales. Let’s discuss five main reasons why video marketing is the best way to grow your business online.

1. Videos create an Emotional Connection

Most of the things we remember from our childhood are on one end of the spectrum—either really exciting or really scary. This is because we are all hardwired to remember events that are more emotionally charged. Good marketers know how to leverage this fact.

Emotional connections are important because they help people remember you. The goal is to make people feel inspired, delighted, or joyful when they see your content. In remembering you positively, they’re more likely to buy from you, come back as a repeat customer, and even recommend you to someone else. An emotional connection will help you stay memorable and drive more sales your way.

2. Videos increase sales and traffic to site in your EDMs

Once you’ve made an emotional connection, what can you do to move the relationship along? Let’s assume that you have their email address – you’re trying to send them interesting, useful content, right? You’re including a clear call to action, but how do you get people to click on it? Try using video as a call-to-action in the body of the email, and you’ll see higher click-to-open ratios than you’d see with any other CTA.  

This is because video is the most appealing call action you can put out there. People want to click play, especially if you can choose a really friendly, interesting thumbnail image. And ideally, you’re tailoring what you send them, so that they’re not seeing the same video multiple times.

3. Videos can improve SEO  

The more traffic and clicks your site's videos get, the higher your site will rank in the search engine results pages (SERPs).

With Google getting better and better at machine learning, the search engine can now recognize thousands of image elements within a video. Google's Video Intelligence API can catalog relevant keywords within a video, which could give you a huge SEO advantage.

Video also helps SEO because it is responsive across multiple devices. As various video platforms like Youtube adjust to multiple screen sizes and are optimized for mobile devices, you can reach a wider audience.

With Google's algorithms increasingly prioritizing pages with video content in search results, it's especially important that businesses adopt videos as part of their digital marketing strategy.

4. Videos are more sharable

Social video gets more than 1200 percent than text and image content combined, according to Word-stream data. On platforms like LinkedIn, video is shared 20 times more often than other types of content formats in the LinkedIn feed, according to Sales and Marketing Solutions. What makes videos so shareable? Because they're not just entertaining, but also bring practical value by providing tips, tricks and hacks.

5. Video leads to more conversions

Adding video on a landing page can increase the conversion rate by as much as 80%. Replacing an image with a video on a landing page will likely increase conversions. Why? Videos offer a more detailed description of your product or service. As viewers become more engaged, they're more likely to retain the message. They also tend to trust brands more after watching a video. And trust can eventually lead to conversions.

When deciding to add video to your marketing strategy, be sure to sit down with your marketing team to discuss your budget and desired ROI. And be sure to consider what types of videos will work for your brand to maximize your marketing budget. Video marketing is trending and everyone is doing it! We, Media Studio HK provides one of the best video marketing services in Hong Kong and we are here to help!