In the modern age where social media dominates, it's no secret that TV commercials are losing their effectiveness. So why is it that businesses are still spending millions of dollars on TV advertising? The answer is simple: TV commercials can still be very effective when used correctly.
So what are some of the things you need to look out for when you want a TV commercial to be shot?
Only High-Quality Videos
You don't want to simply hire any production company. You want to make sure that you're working with a reputable TV commercial production company. Otherwise, you might end up spending money on an ad that nobody watches! Of course, the quality of the commercial itself is another important thing to consider. Make sure you have all your ducks in line because you want to make an awesome commercial that people will enjoy watching. You don't want to waste any time or money trying to create something half-baked; instead, set your sights on producing a high-quality ad that will get people talking!
Try to Keep it Short
Why do you think TV shows have a problem getting people to watch their ads? Because they're too long! You don't want your commercial to be boring, because nobody will watch it. People's attention spans are short, and you need to make sure that your commercial is no more than 30 seconds long (ideally even less). That way, people will remember your ad and be more inclined to go out and purchase your product or service.
High Rated Shows
If you want to get the most bang for your buck, make sure you're placing your ads on high-rated shows, because this increases the likelihood of getting a return on your investment. However, you can't just stack all of your ads onto one or two shows; instead, spread them around to several different programs. This ensures that you'll be getting a consistent return on your investment, but it also helps to diversify the channels where people are seeing your ad.
Also take a moment to think about your target audience: which channel are they likely to view most? At what time of day? etc.
Yes, this would cost a lot more initially, but it would be well worth it considering that you'll be able to maximize your return on investment.
There's no doubt about it: TV commercials can still be very effective if used correctly! If you follow these tips, your commercial will grab people's attention and increase sales for your business.
With that being said, you need to keep in mind that TV commercials are not the only marketing tool that you have at your disposal. For example, SEO or Digital Marketing, and don't forget social media. If you haven't, set up an Instagram or Facebook page for your business at least.
If you're looking for your next TV commercial to be shot, we at Media Studio HK provide high-quality video production services, feel free to reach out to us if you're interested.